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Ever since markets first came into existence, businesses have competed with each other to be the best. In an age consisting of technology and the internet, competition has only become fiercer because of barriers to entry being lowered for small businesses and globalization. As a result, each business has to now strive to make constant
The difference between a good business and a great one is how satisfied its customers are with it. Most companies prioritize cost reductions and meeting deadlines, which are essential, but they tend to overlook going the extra mile to increase their customer satisfaction levels. Since a business primarily exists to serve its existing customers and
Is Customer Satisfaction really the gold standard for measuring success? Both data and intuition suggest that Engagement trumps Satisfaction when it comes to customer loyalty and repurchase. “In the late ‘90s and early ‘00s, researchers discovered that extremely satisfied customers were only slightly more likely to stay with a firm than moderately satisfied customers. In a 1995 Harvard Business
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