Technology’s Role in Reducing Business Costs

Technology’s Role in Reducing Business Costs

From a simple interaction consisting of messages to complicated data analysis and reporting tasks, technology helps not only speed the process along but also enhances the utility of the communication and helps the business save a lot of money. Technology also helps companies reduce costs significantly, and here’s how: Happy Customer Relationship and Lower Marketing

Customer Satisfaction

Customer Satisfaction–It’s so… 1995!

Is Customer Satisfaction really the gold standard for measuring success? Both data and intuition suggest that Engagement trumps Satisfaction when it comes to customer loyalty and repurchase. “In the late ‘90s and early ‘00s, researchers discovered that extremely satisfied customers were only slightly more likely to stay with a firm than moderately satisfied customers. In a 1995 Harvard Business